After five incredible years, I’m pressing pause on veto. Not forever, just for now. Why? Because I’m moving to London!
This is such an exciting new chapter! A chance to grow, learn, and be inspired in a whole new environment. I’ll be soaking up everything I can to bring back fresh ideas and energy for what veto might become next.
But before I go, I want to take a moment to reflect on just how far veto has come and how grateful I am.
This brand started with me, a big idea, and a lot of trial and error. I launched veto completely on my own, learning everything on the fly - from product development and branding to shipping logistics and customer service.
Since then, Veto has:
- Opened back-to-back summer pop-up shops
- Got our products into supermarkets (!!)
- Partnered with amazing like-minded brands
- Built a community of incredible customers
- And most importantly introduced revolutionary zero-waste products into homes all around the country!
Honestly, it’s been the most rewarding adventure I could’ve imagined. And none of it would’ve happened without you. Whether you’ve been here since day one or only just discovered Veto, thank you. Thank you for believing in this mission. Thank you for showing up for sustainability. And thank you for letting veto be part of your home.
This isn’t goodbye. It’s research and development.
I’ll be taking everything I’ve learned and everything I’ll continue to learn in London - into whatever comes next. If you want to stay up to date with my international adventures, be sure to follow me on instagram and tiktok
And when the time is right, veto will be back. Even better than before.
With all my love and gratitude,
Charlotte
Founder, Veto
